How to Film Video Content to Promote Hair Extensions and Wigs

Video content is the next big thing. With Instagram Reels and TikTok being some of the most used social apps, the future of marketing might be in the 15-second videos on these apps.

But even more than that, creating video content for your hair extensions and wigs business is about branding.  🌟

This is why you need to have a special approach to styling a flawless look—it’s all about showcasing beauty, versatility, and confidence.

Let’s dive into how you can create engaging video content that not only highlights your full lace wigs and other products but also attracts customers and builds a loyal community.

Set Up for Video Content

Why Does Video Content Matter for Hair Brands?

The simplest reason why video content matters is because it engages with your audience.

It’s dynamic, visually appealing, and perfect for showcasing the various aspects of your hair care products.

Videos can bring your brand to life and make your products relatable and desirable.

Types of Videos You Can Create for Your Hair Extensions and Wigs

Tutorial Video Content

Tutorials are an excellent way to demonstrate how your products can be used, styled, and maintained.

Wig installs are probably the most consumed content on major social media platforms because it is enjoyable to see all the many hairstyles. 

Tutorial videos can help educate your audience, provide value, and make your brand a trusted source of beauty advice.

You can most likely get people to buy your wigs when they see how they will look styled on a model in a video. It is the best marketing tool.

Video Ideas for Tutorials:

  • How to Install Extensions: Create step-by-step guides on installing clip-ins, sew-ins, or tape-ins
  • Styling Ideas: Show different hairstyles using your extensions, from everyday looks to glamorous updos. 
  • Care Tips: Offer tips on washing, conditioning, and storing extensions to keep them looking their best.
Filming Customer Testimonial

Customer Testimonials Videos

Customer testimonials provide social proof. People are more influenced than you might think.

When they hear from real customers, it makes them register trust in your brand. It also shows potential buyers the value of your products.

You can showcase your customers’ before-and-after transformations by asking them to share their experiences. How did the hair serve them?

What stands out about the brand to them? This makes it even more engaging for customers. 

You can also record short interviews where customers talk about their favorite features of your products and how they’ve improved their hair game.

Behind-the-Scenes Videos

Behind-the-scenes content humanizes your brand. It lets your audience see the people and processes behind the products.

They get sneak pics of the content to come and are more engaged with it. This creates a personal connection.

You can share how your extensions and wigs are made, focusing on quality, introduce your team, and show the fun side of running a hair business.

Brazilian Deep Wave Hair Extensions

Product Showcases Videos

These videos focus on the features and benefits of your products. It is majorly helpful for add-ons in your brand, like lash glues, bonds, and more.

These product showcases make your customers understand what makes your brand special.

First, you want to create detailed walkthroughs for your brands. Highlight the quality, texture, and unique aspects of your extensions and wigs.

Then, you want to compare different products to help customers choose the right one for their needs.

User-Generated Content

User-generated content (UGC) is a newly popular concept that has been blowing up brands lately.

Customers themselves have all the power to create content for your brand and share the gospel. 

When customers share their experiences, it starts a conversation in their space, and other potential customers believe in the content and your brand so much.

Simply put, you do not even need to lift a finger; you can get into a community straight away. 

Ideas for UGC:

  • Social Media Challenges: Encourage customers to share their hair transformations with your products using a specific hashtag.
  • Customer Features: Regularly feature customer photos and videos on your social media channels.
Video Content Equipment

Tips for Creating High-Quality Video Content

Here is where the fun happens.

What makes your videos stand out and deliver value is the way they are created. Many studies have shown that an average attention span is less than 5 seconds before they move on to the next. 

So, here are tips that keep your customers on your videos longer than 5 seconds. 

Plan Your Video Content

Start with a clear plan. Know what message you want to pass across and what action you want viewers to take.

Storyboarding your ideas can help keep your videos focused and engaging. You want to start with a hook that keeps the viewers in and then content that is enjoyable. 

Invest in Good Equipment

While you don’t need Hollywood-level gear, there are still basics that give you great content.

All you need is good lighting, a decent camera, and clear audio. Just these three things make a huge difference in the quality of your videos.

Keep It Short and Sweet

As we already mentioned, attention spans are short, especially on social media.

So, you should also aim for short videos that deliver value quickly. Tutorials can be broken down into bite-sized clips if needed.

Ring Light Video Shooting

Be Authentic

Authenticity sells with audiences. People love genuine content creators.

So, don’t be afraid to show your personality and the human side of your brand. People love relatable content.

Optimize for Social Media

Different platforms have different requirements.

So, sell your content according to the needs of your customers at every level. Optimize your videos for each platform by considering dimensions, length, and audience behavior.

Use Editing Tools Like CapCut

Editing is 80% of the work.

Great videos are the result of great editing. Invest in branded edits that are associated with your brand.

We recommend tools like CapCut because they are free and can give you many templates with which to experiment.

There are also many other types that work just as great as well. Just make sure you are investing in great editing.

Video Content on a Laptop

Distributing Your Video Content

Once your videos are ready, it’s time to share them with the world.

You should start with social media. For Instagram, use Reels, Stories, and posts for different types of content. Engage with your audience through comments and DMs. 

For YouTube, you have the perfect platform for longer tutorials and product showcases. Optimize your titles, product descriptions, and tags for SEO.

Video Content Gives You the Real Boost

Creating video content is exciting.

It can significantly boost your brand’s visibility and customer engagement. 👀

Remember to plan your content, invest in quality production, and distribute it effectively across various platforms.

By doing so, you’ll showcase your products and build a loyal community of customers who trust and love your brand. And to win the hair market competition.

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